The most effective copywriting tells a story—one that the audience wants to be a part of. One, that when done effectively, creates an impression, generates a lead or makes a sale.

Email

cambria_smallIt all starts with the subject line. Direct response copywriting takes just the right combination of product knowledge and emotional motivation to generate the reader’s interest and generate a lead.

Selected From My Portfolio:
“The New Cambria hotels & suites”
‏Client: Choice Hotels

Print

Paper will never go out of print. Sure, print runs may become smaller, but clients still want something to handle. To give away at trade shows, hand out at board meetings and highlight at product launches. A well-designed (and well-written) brochure, print ad or white paper can become the cornerstone to a well-engineered multimedia campaign.

‏Selected From My Portfolio:
road_small
“The Road to Recovery” Print Ad
‏Client: Center for Medicare Services (CMS)

 

 

 

music_small“We Are the Music Makers” Print Brochure
‏Client: The National Chamber Orchestra

 

 

 

Exhibits

drug_smallExhibits are billboards that make you think twice. The best exhibits grab your attention, pique your interest and make you “turn here” to learn more.

‏Selected From My Portfolio:
‏Client: The White House Office of National Drug Control Policy

 

 

 

Websites

invest_smallA successful website can instantly connect you—and your products—with your target audience. When done effectively, websites, videos and lead-generating landing pages can turn a curious visitor into a serious buyer in a matter of seconds. You need to grab the visitor while not letting go.

‏Selected From My Portfolio:
‏“Invest a Smarter Way”
‏Client: Folio Investing

Articles

When you connect with your audience on a deeper level, articles tend to write themselves. Regardless of whether it’s B2B or B2C, or just a lifestyle feature, that connection to your reader is key.

‏Selected From My Portfolio:
‏Contact me for specific samples.