Must Read Monday: Are QR Codes Dead?

August 25, 2014

I remember the first time I scanned a QR code. I wasn’t quite sure what I would happen next. Would I be directed to a website? Asked to download a white paper? I had absolutely no clue. This is a big pet peeve of mine. If you are going to use a QR code, please […]

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Must-Read Monday: How Creating Content Could Sabotage Your Revenue

August 18, 2014

I honestly never thought I’d read a title like the one I just posted (which is probably why I’m running the article as a “Must-Read Monday” feature). Sure, any marketing strategy has its limits (including content strategies), but I never thought a solid content strategy could potentially damage your revenue. Pratik Dholakiya over at the […]

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“Mea Culpa” Marketing

August 15, 2014

I know a lot about what I like to call, “Mea Culpa Marketing.” In fact, I’m doing it right now. I’m profusely apologizing. Why you ask? Well, just look at the date of my last blog post: January 17, 2014. That was more than eight months ago—when it was cold, snowy and the Baltimore Ravens […]

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The New Advertising Age of Super Bowl Ads

January 17, 2014

Super Bowl marketing has always fascinated me. Yes, I tune in like so many other Americans (and admittedly, more so for the commercials than the game). Last year, more than 108 million Americans watched the Baltimore Ravens beat the San Francisco 49ers in 34-31 in Super Bowl XLVII. The year before that, Super Bowl XLVI […]

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Must-Read Monday: Beware the Anti-Purpose Noise

January 13, 2014

As many of you are well aware, I frequently write about motivation. This is because, frankly, find it hard to come by. That’s why for this week’s installment of “Must-Read Monday,” I’d like to share this article from (By the way: They have a really good e-letter–check it out when you get a chance.) […]

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Forget the Resolutions and Stick to Your Marketing Plan in 2014

January 10, 2014

It’s rainy. It’s cold. It’s January. It’s that time of year where everyone is besieged to “Start New!” to “Start Fresh!” to “Make New!” resolutions. Yeah, right. New Year’s resolutions are moot points. They don’t need to be made and when they are made, they usually make no difference in the person’s life because a resolution […]

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How to Install Google Analytics Tracking Code on Your Website

January 6, 2014

Back in 2013 (meaning just last week … ) I shared a great article from Shilpa Pandya over at about creating your own Google analytics report.  I thought I would stay on the Google analytics topic by sharing yet another great article by Shilpa Pandya. This one shows you exactly how to install Google analytics […]

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Must-Read Monday: How to Create a Basic Google Analytics Custom Report

December 30, 2013

A great article from Shilpa Pandya over at on using Google Analytics for those of us that aren’t all that analytical…enjoy! As an inbound marketing consultant at HubSpot, I’ve worked with many marketers to develop custom marketing reports within HubSpot. Such reports provide marketers with unique insights into their marketing performance over time and help them easily […]

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Must-Read Monday: How to Create a Pinterest Board for Halloween

October 28, 2013

A great article from Ginny Soskey over at on using Pinterest to promote your business. It’s definitely worth a read. Don’t forget to check out the helpful links for creating info graphics and downloading free icons… Guess what, guys … it’s October 28. I know, today’s date isn’t all that surprising, but it means […]

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Has Your Creativity Been Furloughed?

October 10, 2013

I’ve been thinking a lot about motivation recently. While finding ways to stay motivated have always been top-of-mind for me, I’ve been wondering how furloughed employees are staying motivated—especially when being forced not to work. Personally, I have not been affected by the government shut down. However, many of my writer, editor, and designer friends either […]

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