March Madness Marketing: Another Slam Dunk

April 5, 2016

A big congratulations to the Villanova Wildcats for their NCAA win (at the buzzer!) What an incredible game. Sports marketing has always interested me. The media coverage. The social media spats. And of course, the ever-so-targeted commercials. If you’re as interested in sports marketing as I am, you’ll want to read Ira Kalb’s “March Madness […]

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How Facebook’s New ‘Reactions’ Feature Works & What it Means and What it Means for Marketers

March 2, 2016

I’m a bog fan of HubSpot. I subscribe to more than a few of their blogs. In fact, I actually like it when they spam me! So from time to time, I’ll be re-posting a blog article here that I think we should talk about. Today’s re-post? “How Facebook’s New ‘Reactions’ Feature Works & What […]

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Words Matter. But They Aren’t Pretty.

July 13, 2015

If you haven’t noticed, I’ve been evolving over the past few months. No, not as a writer. But as a business. A few months ago, I met a great group of women business owners through Ginny Robertson when I attended one of her Connections Over Coffee meetings. (By the way, she hosts several throughout the month and […]

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My Marketing Mantra…

May 12, 2015
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Must-Read Marketing: 4 Rules for Getting Better Client Feedback

April 7, 2015

Sometimes, getting feedback from your clients is hard. (Especially when they don’t exactly know what they want until they see or read it.) I’m a firm believer in the power of the Creative Brief and always send a copy of the signed document to the client when submitting any form of creative (both design and […]

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Must-Read Marketing: Will Your Content Adapt, Or Will It Become Extinct?

February 11, 2015

I love content. (Shocker, no?) I love creating content, reading about creating content, and tracking content. And when I came across Garrett Moon’s article, “Will Your Content Adapt, Or Will It Become Extinct?” I laughed out loud. No, I didn’t laugh at the article–it’s a great piece which is why I’m posting it here–but I […]

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Must-Read Marketing: How to Conduct a Content Audit

January 15, 2015

It’s January folks. And that means it’s a good time to take a fresh look at your content. As many of you may know, I’m a big fan of the content “audit” (even though the word “audit” does have negative connotations…) and believe that January is a good time to take a step back and […]

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Must Read Monday: Are QR Codes Dead?

August 25, 2014

I remember the first time I scanned a QR code. I wasn’t quite sure what I would happen next. Would I be directed to a website? Asked to download a white paper? I had absolutely no clue. This is a big pet peeve of mine. If you are going to use a QR code, please […]

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Must-Read Monday: How Creating Content Could Sabotage Your Revenue

August 18, 2014

I honestly never thought I’d read a title like the one I just posted (which is probably why I’m running the article as a “Must-Read Monday” feature). Sure, any marketing strategy has its limits (including content strategies), but I never thought a solid content strategy could potentially damage your revenue. Pratik Dholakiya over at the […]

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“Mea Culpa” Marketing

August 15, 2014

I know a lot about what I like to call, “Mea Culpa Marketing.” In fact, I’m doing it right now. I’m profusely apologizing. Why you ask? Well, just look at the date of my last blog post: January 17, 2014. That was more than eight months ago—when it was cold, snowy and the Baltimore Ravens […]

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