How to Overcome a Headline Hurdle Like LeBron James

June 22, 2016

So you wrote the article. Five hundred words researched, organized and edited. You wrote, re-wrote, tweaked and are ready to hit “post.” That’s when you realize you need to write a great headline. One that stops your reader mid-scroll and grabs their attention. That’s also about the same time your head hits your desk. 

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Why are There Errors in the White House Logo and How Did They Get There?

June 20, 2016

I love finding a good typo. And I love a good conspiracy theory. That’s why I’m sharing Ad Week’s recently article, “Why are There Errors in the White House Logo and How Did They Get There?” Enjoy! Read on…    

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How to Effectively Crowd Source Content from Your Entire Organization

June 8, 2016

Filling slots in your editorial calendar is no joke. To quote Kelsey Meyer in her HubSpot article, “How to Effectively Crowd Source Content from Your Entire Organization” … the struggle is REAL! This is a great article with 4 tips (and some great tools) to help you reach out to other members of your organization […]

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Shakespeare’s 5 Rules for Making Up Words

June 1, 2016

We all do it. We may not want to admit to it, but we do. Make up words, that is. But did you know that “The Bard” originally created many of the words we still use in everyday conversation? Neither did I. Not only was he a literary master, but aparently also a genius at translating […]

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March Madness Marketing: Another Slam Dunk

April 5, 2016

A big congratulations to the Villanova Wildcats for their NCAA win (at the buzzer!) What an incredible game. Sports marketing has always interested me. The media coverage. The social media spats. And of course, the ever-so-targeted commercials. If you’re as interested in sports marketing as I am, you’ll want to read Ira Kalb’s “March Madness […]

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How Facebook’s New ‘Reactions’ Feature Works & What it Means and What it Means for Marketers

March 2, 2016

I’m a bog fan of HubSpot. I subscribe to more than a few of their blogs. In fact, I actually like it when they spam me! So from time to time, I’ll be re-posting a blog article here that I think we should talk about. Today’s re-post? “How Facebook’s New ‘Reactions’ Feature Works & What […]

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Words Matter. But They Aren’t Pretty.

July 13, 2015

If you haven’t noticed, I’ve been evolving over the past few months. No, not as a writer. But as a business. A few months ago, I met a great group of women business owners through Ginny Robertson when I attended one of her Connections Over Coffee meetings. (By the way, she hosts several throughout the month and […]

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My Marketing Mantra…

May 12, 2015
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Must-Read Marketing: 4 Rules for Getting Better Client Feedback

April 7, 2015

Sometimes, getting feedback from your clients is hard. (Especially when they don’t exactly know what they want until they see or read it.) I’m a firm believer in the power of the Creative Brief and always send a copy of the signed document to the client when submitting any form of creative (both design and […]

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Must-Read Marketing: Will Your Content Adapt, Or Will It Become Extinct?

February 11, 2015

I love content. (Shocker, no?) I love creating content, reading about creating content, and tracking content. And when I came across Garrett Moon’s article, “Will Your Content Adapt, Or Will It Become Extinct?” I laughed out loud. No, I didn’t laugh at the article–it’s a great piece which is why I’m posting it here–but I […]

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