Whether you were a Patriots or an Eagles fan, this year’s Super Bowl was one for the record books. And today, I’m tuning into the parade because I’m glad the Eagles won. (I’ll admit it, I love a good under dog story–who doesn’t?)

While I’m not a huge football fan, I happened to be in Philadelphia for the game, and I watched it in a household split right down the middle in their fanatical love for the New England Patriots and the Philadelphia Eagles. Yes, watching the game was awkward at times. But what really united all of the fans in the room? The Super Bowl commercials.

This year’s broadcast presented  marketers with the golden ticket to reach an unprecedented number of consumers. And that’s exactly why Fox was able to charge an estimated $5 million for a 30-second spot. (For comparison, a 30-second ad that ran in Game 7 of the World Series came costed only about $500,000.)

Now that the parade has begun in the City of Brotherly Love, let’s look back and see which commercials provided advertisers with the most yardage this year. From Morgan Freeman rapping with Peter Dinklage to Danny DeVito dressed as an M&M, here’s a list from AdAge that made us laugh, cry and cringe.



Alan Alda Wants Us All to Have Better Conversations

by Lauren Tivnan on January 26, 2018

Who doesn’t love Alan Alda? No one I know. And you’ll love him even more when you listen to him talk about his new book, “If I Understood You, Would I have This Look on My Face?”

In NPR’s Hidden Brain Podcast (link below) you’ll laugh out loud at the his funny self-deprication as he discusses the consequences of miscommunication in today’s society–especially in science. From a visit to the doctor that went horribly wrong, to an endearing conversation about science he thought he was having with his young grand son, he makes a great argument that it’s time we all need to start communicating better with each other.

Enjoy! Listen now…



Why Time is a Precious Creative Commodity

January 24, 2018

Ah, deadlines. We all have them. And in many ways, they motivate us creatives. But when the client says they need their project done in an absurd amount of time, I’m going to show them this video to, you know … set expectations. Like the old adage says, “Do you want it done fast, good […]

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2017 Words of the Year

January 17, 2018

I love words. Words will always evoke an immediate response in your reader. It’s just what they do. And in the politically-charged environment of 2017, we saw the weight of words and just how important they are when used correctly, and in many cases, incorrectly. So before we all jump into 2018 feet first, let’s […]

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The $10 Million Dollar Comma

April 28, 2017

Who says the Oxford comma doesn’t matter? Not this circuit court judge! An appellate court recently ruled in favor of Maine dairy drivers in a very, very expensive labor dispute that hinged on the oft-debated comma. Needless to say, the Oxford (or serial) comma had it’s day in court…and won. Read on.  

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19 Eye-Opening Statistics About Subject Lines [Slideshare]

February 17, 2017

Did you know that emails with “you” in the subject line were opened 5% less than those without? Or that emails with no subject line at ALL were opened 8% more than those without? If you’re a marketing stats junkie (like me!) you’ll want to watch HubSpot’s slideshare, “19 Subject Line Stats Impacting Our Email […]

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Don’t Let Your Creativity Hibernate This Winter

January 26, 2017

I’ve always believed January is a hard month to get inspired—and even more importantly—to stay inspired. I don’t know about you, but I personally HATE the month of January. Sure, it starts out strong because we’re all on a “holiday high” that usually lasts for the first two weeks. But then mid-January hits, the weather […]

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When’s the Best Time of Day to Write Well? [Infographic]

October 20, 2016

I was interviewing a freelance graphic designer the other day and asked him if he was a daytime or nighttime creative. My boss was surprised by the question. The designer, however, actually laughed and replied that he’s more of “a day” person. (Which apparently, is a good thing.) Whether you’re a night owl, or an […]

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Too Funny Not to Share …

August 25, 2016
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Should You Pay to Boost Your Articles on Social Media?

August 17, 2016

I’ve been thinking about this a lot lately. And frankly, I’m not sure how I feel. Julie Schwietert Collazo over at Contently sheds some light on the topic from a writer’s perspective. Enjoy! Should You Pay to Boost Your Articles on Social Media? Facebook launched its promoted-posts service in 2012, but it’s only over the past […]

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