Ah, deadlines. We all have them. And in many ways, they motivate us creatives. But when the client says they need their project done in an absurd amount of time, I’m going to show them this video to, you know … set expectations.

Like the old adage says, “Do you want it done fast, good or cheap?” Enjoy!

Watch Now…

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Have you ever wondered why we associate a fruit with one of the world’s most successful tech brands? Or why we guzzle a drink called Red Bull for a quick caffeine fix? Think about it for a moment: What would these two brands be without their names?

A brilliant name sets the stage for your brand and becomes the core differentiator of your product or service. But how do you go about naming your business, much less, branding it? Jeremy Miller over at StickyBranding.com wrote an amazing article where you’ll learn a systematic approach to generating and selecting your brand name. Read on…

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Alan Alda Wants Us All to Have Better Conversations

January 26, 2018

Who doesn’t love Alan Alda? No one I know. And you’ll love him even more when you listen to him talk about his new book, “If I Understood You, Would I have This Look on My Face?” In NPR’s Hidden Brain Podcast (link below) you’ll laugh out loud at the his funny self-deprication as he […]

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The $10 Million Dollar Comma

April 28, 2017

Who says the Oxford comma doesn’t matter? Not this circuit court judge! An appellate court recently ruled in favor of Maine dairy drivers in a very, very expensive labor dispute that hinged on the oft-debated comma. Needless to say, the Oxford (or serial) comma had it’s day in court…and won. Read on.  

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19 Eye-Opening Statistics About Subject Lines [Slideshare]

February 17, 2017

Did you know that emails with “you” in the subject line were opened 5% less than those without? Or that emails with no subject line at ALL were opened 8% more than those without? If you’re a marketing stats junkie (like me!) you’ll want to watch HubSpot’s slideshare, “19 Subject Line Stats Impacting Our Email […]

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Don’t Let Your Creativity Hibernate This Winter

January 26, 2017

I’ve always believed January is a hard month to get inspired—and even more importantly—to stay inspired. I don’t know about you, but I personally HATE the month of January. Sure, it starts out strong because we’re all on a “holiday high” that usually lasts for the first two weeks. But then mid-January hits, the weather […]

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When’s the Best Time of Day to Write Well? [Infographic]

October 20, 2016

I was interviewing a freelance graphic designer the other day and asked him if he was a daytime or nighttime creative. My boss was surprised by the question. The designer, however, actually laughed and replied that he’s more of “a day” person. (Which apparently, is a good thing.) Whether you’re a night owl, or an […]

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Too Funny Not to Share …

August 25, 2016
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Should You Pay to Boost Your Articles on Social Media?

August 17, 2016

I’ve been thinking about this a lot lately. And frankly, I’m not sure how I feel. Julie Schwietert Collazo over at Contently sheds some light on the topic from a writer’s perspective. Enjoy! Should You Pay to Boost Your Articles on Social Media? Facebook launched its promoted-posts service in 2012, but it’s only over the past […]

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How to Overcome a Headline Hurdle Like LeBron James

June 22, 2016

So you wrote the article. Five hundred words researched, organized and edited. You wrote, re-wrote, tweaked and are ready to hit “post.” That’s when you realize you need to write a great headline. One that stops your reader mid-scroll and grabs their attention. That’s also about the same time your head hits your desk. 

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