The $10 Million Dollar Comma

by Lauren Tivnan on April 28, 2017

Who says the Oxford comma doesn’t matter? Not this circuit court judge! An appellate court recently ruled in favor of Maine dairy drivers in a very, very expensive labor dispute that hinged on the oft-debated comma.

Needless to say, the Oxford (or serial) comma had it’s day in court…and won. Read on.

 

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19 Eye-Opening Statistics About Subject Lines [Slideshare]

by Lauren Tivnan on February 17, 2017

Did you know that emails with “you” in the subject line were opened 5% less than those without? Or that emails with no subject line at ALL were opened 8% more than those without?

If you’re a marketing stats junkie (like me!) you’ll want to watch HubSpot’s slideshare, “19 Subject Line Stats Impacting Our Email Open Rates.” Enjoy!
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Don’t Let Your Creativity Hibernate This Winter

January 26, 2017

I’ve always believed January is a hard month to get inspired—and even more importantly—to stay inspired. I don’t know about you, but I personally HATE the month of January. Sure, it starts out strong because we’re all on a “holiday high” that usually lasts for the first two weeks. But then mid-January hits, the weather […]

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When’s the Best Time of Day to Write Well? [Infographic]

October 20, 2016

I was interviewing a freelance graphic designer the other day and asked him if he was a daytime or nighttime creative. My boss was surprised by the question. The designer, however, actually laughed and replied that he’s more of “a day” person. (Which apparently, is a good thing.) Whether you’re a night owl, or an […]

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Too Funny Not to Share …

August 25, 2016
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Should You Pay to Boost Your Articles on Social Media?

August 17, 2016

I’ve been thinking about this a lot lately. And frankly, I’m not sure how I feel. Julie Schwietert Collazo over at Contently sheds some light on the topic from a writer’s perspective. Enjoy! Should You Pay to Boost Your Articles on Social Media? Facebook launched its promoted-posts service in 2012, but it’s only over the past […]

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How to Overcome a Headline Hurdle Like LeBron James

June 22, 2016

So you wrote the article. Five hundred words researched, organized and edited. You wrote, re-wrote, tweaked and are ready to hit “post.” That’s when you realize you need to write a great headline. One that stops your reader mid-scroll and grabs their attention. That’s also about the same time your head hits your desk. 

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Why are There Errors in the White House Logo and How Did They Get There?

June 20, 2016

I love finding a good typo. And I love a good conspiracy theory. That’s why I’m sharing Ad Week’s recently article, “Why are There Errors in the White House Logo and How Did They Get There?” Enjoy! Read on…    

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How to Effectively Crowd Source Content from Your Entire Organization

June 8, 2016

Filling slots in your editorial calendar is no joke. To quote Kelsey Meyer in her HubSpot article, “How to Effectively Crowd Source Content from Your Entire Organization” … the struggle is REAL! This is a great article with 4 tips (and some great tools) to help you reach out to other members of your organization […]

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Shakespeare’s 5 Rules for Making Up Words

June 1, 2016

We all do it. We may not want to admit to it, but we do. Make up words, that is. But did you know that “The Bard” originally created many of the words we still use in everyday conversation? Neither did I. Not only was he a literary master, but aparently also a genius at translating […]

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