Have you ever wondered why we associate a fruit with one of the world’s most successful tech brands? Or why we guzzle a drink called Red Bull for a quick caffeine fix? Think about it for a moment: What would these two brands be without their names?
A brilliant name sets the stage for your brand and becomes the core differentiator of your product or service. But how do you go about naming your business, much less, branding it? Jeremy Miller over at StickyBranding.com wrote an amazing article where you’ll learn a systematic approach to generating and selecting your brand name. Read on…
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