Brand Names: Where Do They Come From?

by Lauren Tivnan on

Have you ever wondered why we associate a fruit with one of the world’s most successful tech brands? Or why we guzzle a drink called Red Bull for a quick caffeine fix? Think about it for a moment: What would these two brands be without their names?

A brilliant name sets the stage for your brand and becomes the core differentiator of your product or service.┬áBut how do you go about naming your business, much less, branding it? Jeremy Miller over at StickyBranding.com wrote an amazing article where you’ll learn a systematic approach to generating and selecting your brand name. Read on…

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